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February 14, 2013

New Association Formed to Advance Non-halogenated Flame Retardant Solutions in North America

NEW YORK, NY -- February 14, 2013 -- Applied Minerals, Inc. (“Applied Minerals” or the “Company”) (OTCQB: AMNL) is pleased to announce its participation in Pinfa-NA (Phosphorus, Inorganic and Nitrogen Flame Retardants Association-North America).  Based in Califon, NJ, Pinfa-NA was formed by leaders in the flame retardant industry that focus on non-halogen solutions and materials.  Pinfa-NA is a sister organization of Pinfa (http://www.pinfa.org), a Sector Group of Cefic (the European Chemical Industry Council).

The group’s primary focus is to:

• Advance environmentally friendly non-halogenated flame retardant solutions in North America
• Bring together manufacturers and users of major flame retardant technologies
• Support fire safety through innovative, reliable and sustainable fire performance solutions, using products based on halogen free phosphorus (P), nitrogen (N) and inorganic compound (metal  ions, hydroxides)
• Sponsor and participate in conferences/workshops on flame retardants and end uses
• Monitor and work with industry and regulatory organizations

Halogenated flame retardants pose risk factors which has compelled industry and government regulators to consider non halogen alternatives. For example, in 2006 the European Union banned the use of certain halogenated flame retardants due to environmental and health concerns. Consumer electronic OEM’s manufacturers have since instituted voluntary bans on the use of bromine- and chlorine-based materials in their products.

“The establishment of Pinfa-NA is a natural and necessary progression of our work to provide a forum for phosphorus, nitrogen and inorganic flame retardant additive users and manufacturers,” said Dr. Michael Klimes, Chairman of Pinfa and Director of Nabaltec AG. “Together with Clariant and FRX Polymers, we are proud to be founding members of Pinfa-NA.”

Mr.Marc Lebel, Chairman of Pinfa-NA and CEO of FRX Polymers, Inc., noted that“Pinfa-NA will serve as the organization’s North American platform to advance the use of environmentally friendly flame retardants, as the focus for greener consumer and industrial products advance. We’re excited about this endeavor and have already planned a one-day conference co-sponsored by the HDP User Group to discuss green electronics requirements for flame retardants.”

Pinfa-NA has already garnered a great group of members from the industry including Clariant Additives, FRX Polymers, Inc., Nabaltec, J.M.Huber Corporation, PolyOne Corporation, Network Polymers, Inc. and Applied Minerals, Inc.

About Pinfa-NA (http://www.pinfa-na.org)

Pinfa-NA (Phosphorus, Inorganic and Nitrogen Flame Retardants Association-North America) is a non-profit trade organization that brings together manufacturers of flame retardants plastics, major end users and regulatory organizations for the advancement of green FR technologies.  The organization  supports fire safety through innovative, reliable and sustainable fire performance solutions, using products based on halogen free phosphorus (P), nitrogen (N) and inorganic compound (metal ions, hydroxid). Pinfa-NA is the North American sister group of Pinfa (http://www.pinfa.org), a Sector Group of Cefic (the European Chemical Industry Council).

For more information on membership in Pinfa-NA, please visit www.pinfa-na.orgor e-mail: dwagner@pinfa-na.org.

About Applied Minerals, Inc.

Applied Minerals, through its wholly-owned Dragon Mine Halloysite property in Utah, is the leading global producer of Halloysite Clay, marketed under the Dragonite™ trademark. The Dragon Mine contains the world’s purest commercial source of Halloysite Clay.  Halloysite Clay is a non-toxic, biocompatible aluminosilicate clay mineral that forms a naturally occurring micro tubular, porous morphology.  Applied Minerals specializes in developing value added, Halloysite Clay-based sustainable solutions for a range of industries.  In addition to serving the traditional halloysite markets for use in technical ceramics and catalytic applications, the Company has developed niche applications that benefit from the tubular morphology of its halloysite.  These applications include carriers of active ingredients in paints, coatings and building materials, environmental remediation, agricultural applications and high-performance additives, functional fillers and environmentally friendly flame retardants for polymer composites.  The Company's Dragon mine property also contains an iron oxide resource from which products are being developed to serve the natural pigment and smoke suppressant markets.  Additional information on the company can be found on our Company website at http://www.appliedminerals.com.

Safe Harbor Disclaimer for Applied Minerals, Inc.:

Information provided and statements contained in, and implications that can be drawn from, this communication that are not purely historical are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended Section 21E of the Securities Exchange Act of 1934 as amended and the Private Securities amended, Section 21E of the Securities Exchange Act of 1934, as amended, and the Private Securities Litigation Reform Act of 1995. Such forward-looking statements only speak as of the date of this communication and the Company assumes no obligation to update the information included herein. Such forward-looking information, statements, and implications include, generally speaking, information concerning our possible or assumed commercialization of Dragonite™ and our iron oxide, the development of markets and our penetration of markets, an expansion of the list of customers and industries that may purchase our products or develop products around it, and increase in demand for our for our products, strategic alliances and partnerships. Such forward-looking information, statements, and implications also include information about our future results of operations, including descriptions of our business strategy. These statements often include words such as "believe," "expect," "anticipate," "intend," "plan," "estimate," or similar expressions. These statements are not guarantees of performance or results and they involve risks, uncertainties, and assumptions. For a further description of these factors, see Item 1A, Risk Factors, included within our most recent Form 10-K and other periodic filings with the United States Securities and Exchange Commission.  Although we believe that these forward-looking statements are based on not unreasonable assumptions, commercialization, development of markets and our penetration of markets, expansion of customer lists, and increases in demand for our products are dependent on many factors that are out of our control and there is no assurance that they will occur at all or if they occur, to what extent and when they will occur. In addition, there are many factors that could affect our actual financial results or results of operations and could cause actual results to differ materially from those in the forward-looking statements. All future written and oral forward-looking statements by us or persons acting on our behalf are expressly qualified in their entirety by the cautionary statements contained or referred to above. Except for our ongoing obligations to disclose material information as required by the federal securities laws, we do not have any obligations or intention to release publicly any revisions to any forward-looking statements to reflect events or circumstances in the future or to reflect the occurrence forward-looking statements to reflect events or circumstances in the future or to reflect the occurrence of unanticipated events.

Cautionary Note to U.S. Investors - The United States Securities and Exchange Commission (“SEC”) permits U.S. mining companies, in their filings with the SEC, to disclose only those mineral deposits that a company can economically and legally extract or produce. We use certain terms in this communication, such as "measured," "indicated," and "inferred resources," which the SEC guidelines strictly prohibit U.S. registered companies from including in their filings with the SEC. U.S. investors are urged to consider closely the disclosure in our Form 10-K which may be secured from us, or from the website http://www.sec.gov/edgar.shtml

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